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9Sep/180

The 7 Dirty Words of Internet Marketing

 

George Carlin – may he rest in peace – talked about 7 words you can’t say on TV. Well, this article is going to tackle the 7 dirty words of Internet marketing. You want to disassociate yourself from these as much as you can, if you know what is good for you.

Number 7, and one of my favorites, is “buy.” You NEVER want to tell people to BUY your book or whatever the heck it is you’re selling. Buying means you’re spending money on it, and people do NOT want to spend money … on ANYTHING.

So you want to stay away from this word at all costs. Try something like “claim” or “immediately download.” This will make them think they’re getting it for nothing.

Number 6 really applies mostly to the IM make money online niche … “earn.” You NEVER want to tell people that they can EARN money online. Earning makes is sound like there is work involved. It’s hard to earn. You want to use words like “passively acquire an income” or something like that. Make it sound easy.

Number 5 sounds like “earn” but has an extra letter at the beginning. The word is “learn.” You NEVER want to tell somebody that they’re going to LEARN something. Learning is what you did in school and it’s NOT easy. Nobody wants to learn. They want the info to magically appear in their head as if by some genie.

Number 4 is something only a dope would use when talking about their own site. The word is “scam.” When people think of a scam, they think of something illegal.

And the truth is, almost all scams ARE illegal. This is such a dirty word, you only want to use it when talking about somebody ELSE’S site. Just make sure you can prove it, unless you want to end up with a lawsuit on your hands.

Number 3 is something a lot of marketers just don’t get. It’s “spam.” This is the bane of our existence. Spammers have made Internet marketers’ lives a living hell on Earth. Because of spam, we have more regulations than we know what to do with … all of which only make marketing that much more of a pain in the arse.

Number 2 is “Ponzi.” Remember the old Ponzi schemes from way back? Well, believe it or not, they are still around and still getting shut down every single day. The last thing you want is to be associated with one of these schemes. There is only one word dirtier than “Ponzi.”

Number 1 may be the dirtiest word in all of Internet marketing. It’s the one thing that nobody wants to do. They’d rather eat bugs than do this. The word is “work.” Nobody wants to work. They just want to sit back, push a button, and watch the money fall from the sky. So never, under ANY circumstances, put on your website for your product that the prospect will have to WORK in order to see any results.

Okay, the above was a little fun for a change of pace. However, there is a lot of truth in what I’ve said. Remember it if you want to be a successful Internet marketer to avoid these 7 dirty words.

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9Sep/180

Generate More Traffic Via Social Media Influencing

Word-of-mouth, 20-50% of all purchasing decisions are made from it.  Customers are more likely to respond to endorsements from a person they respect than to advertisements.  In the world of digital relationships, word of mouth extends beyond friends and family, and into the realm of influencer marketing.

 Twitter has shown that: 

  • 49% of buyers will seek advice from social media influencers.
  • 20% of users said that Tweets from an influencer motivated them to share their own product endorsements.
  • 40% of users claimed they made a purchase as a direct result of an influencer’s Tweet.

Who Is a Social Media Influencer?

 A Social Media Influencer is a user of social media who can show a level of authority in a specific industry. They have access to large audiences through their knowledge and scope of impact.

 So, what is Social Media Influencer Marketing?

 Influencer Marketing is the practice of creating relationships with people who can then build additional relationships for you in return. Whether the audience is small or large, an influencer can touch consumers via social networks and blogs, in ways traditional branding may not be able to reach.

 Influencer Marketing Strategy Components

 Celebrity endorsements were the original form of influencer marketing.  We’ve all see T.V. commercials where a well-known person takes 30 seconds to tell you how great a product is.

Now, with online media, regular people have become online “celebrities” with highly engaging social media followings.  A survey last year found that YouTube creators took eight of the ten top spots in a survey of influencers, outranking traditional celebrities.

 Increase Your Traffic by Becoming a Social Media Influencer

 Social Media Influencing has become very popular with blog enthusiasts to make passive income through affiliate marketing and utilizing these Influencers have become standard practice among many of the top companies selling on the market today.

But why stop there?  Why not generate even more leads and traffic to your Brand by becoming one of the Influencers yourself.  There are a number of recommended actions out there to become a social media influencer.  Here we’ve gleaned together some steps to help you to get started.

Choose 2-4 social media channels you’ll use to cover your subject, taking into consideration what you excel at.  Are you good at writing engaging posts on Facebook and Twitter, or are you better at photography or creating and editing your own videos?  The type of content you want to publish should showcase your best skills.  If you’ve decided to be a platform-specific influencer, clearly, you’ll want to use that as your primary social network then utilize the others for greater exposure.

Create a strategy for your content. What are your information preferences? Try to imagine why people will be enthusiastic to follow you, then plan accordingly.  Try to plan for at least 3 months in advance, prepare the strategy, and then start posting.

The purpose of your content is to attract people.  To accomplish this, you must be publishing consistently. You know what message you want to convey so stick to it, but also make sure you are keeping a lookout for new info.

Promote yourself by guiding your audience to your content.  Share it everywhere it might seem interesting to other followers.  Build your community by going to forums, fan pages, and inviting new people to engage with them as well.

Contact other people and brands in your industry.  Chat, comment on other posts, exchange likes and ideas.  One of the fastest ways to gain status is to contribute your unique content to other blogs and publications.  Guest postings can improve your merit among peers and increase traffic to your own blog. Show that you notice other people and you’ll start to be noticed too.

Over time your efforts will start to pay off.  You’ll begin to cultivate an audience that will listen to and follow you. The more people that join your audience, the more seriously your views will be taken and the level of influence you create over others will increase.

Publish on LinkedIn.  People generally believe LinkedIn posts are from the most influential leaders in a particular subject. So, in addition to your own blog, create posts using LinkedIn’s publishing platform.  You can accomplish this most easily by cutting and pasting your previously published blog posts and add a headline with keywords and an image to draw the eye.  Consequently, when people in your network also see your articles on LinkedIn, they will start to view you as an authority too.

Finally, keep your content and sources organized for easy access.  This way if someone asks a question about a particular post, you can easily answer the question or elaborate. This will also assist you in giving the appearance of having a good knowledge base of your subject.  There is no reason to hold anything back.  Sharing your expertise is how you can truly be a good influencer.

So, make sure you interact and build meaningful relationships with your audience as well as your peers.  This way you can present yourself to brands as having a strong following in your subject.

For additional info on becoming a Social Media Influencer, check out this post at Marketingland.com

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31Aug/180

Why a 33-year-old turned to Payday Loan when his baby’s premature birth left him broke

 

For one young couple in Texas, it was a cause for celebration — a pregnancy — that tipped them into debt.

Joshua Shroyer, 33, says his family managed to get by until they received the surprising news in 2016 that they were expecting their third son. After a difficult pregnancy, both mom and baby made it through, but the infant arrived premature at only 26 weeks.



Health issues accompanying the pregnancy forced Shroyer's wife, Ivonne, out of work for about about six months — most of that time without pay. A public school teacher, she earns the family's primary income; Shroyer makes just $15.75 an hour as a grocery store employee. Without her contribution, things began to fall apart.

"We have to be a two-income household: we've got the kids, the student loans, the mortgage," Shroyer says. As medical bills mounted, the family used up their emergency savings and started living off credit cards.



 

Once they had maxed out their cards, the Shroyers fell behind and eventually stopped paying. From there, the situation "snowballed," Shroyer says. Their credit scores fell, their interest rates soared and credit dried up. The Toyota dealership didn't want to lease them another car.

"I don't remember what the tipping point was, but one month we just didn't have enough to cover the basic bills," he says. With three boys counting on him to put food on the table, he needed a way to cover roughly $400 in expenses. So Shroyer went to one of the only places he says would work with him: a local payday loan center.



"You don't want to tell your kids you don't have eggs, or there's no milk in the cereal today. I'm not going to do that. I'm going to put food in the fridge and pay the extra money."

"YOU DON'T WANT TO TELL YOUR KIDS YOU DON'T HAVE EGGS, OR THERE'S NO MILK IN THE CEREAL TODAY. I'M NOT GOING TO DO THAT. I'M GOING TO PUT FOOD IN THE FRIDGE AND PAY THE EXTRA MONEY."

The Shroyers took out a type of short-term, unsecured loan that is known as a payday loan and is fairly easy to get. Unlike a mortgage, you don't need to put up anything as collateral. In most states, all you need is a valid ID, proof of income and a bank account.



Although he only needed $400, Shroyer was offered an $830 installment loan that he agreed to pay back over nine months. "I had about $400 worth of bills to cover, but they don't let you borrow just what you need; you have to take what they approve you for," Shroyer says. "Of course, you could just give back the extra the next day as a payment, but I didn't do that."

Culled from https://www.cnbc.com/2018/08/14/millions-of-millennials-are-taking-out-risky-payday-loans.html



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22Aug/180

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21Aug/180

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20Jul/180

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3Jul/180

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27Jun/180

GDI Co-Founder, Michael Starr, Interviews Successful GDI Affiliate, Arnie Katz

GDI Co-Founder, Michael Starr,
Interviews Successful GDI Affiliate, Arnie Katz

Phone interview December 14, 2004 - 13:00 PDT
Michael Starr - GDI CEO interviews Arnie Katz, a GDI Affiliate

MS: Arnie, this is Mike Starr with GDI.

AK: Hi Mike!

MS: Hey Arnie. I got your email about the Chanukah gift you bought for yourself and the photo of the car. I can tell it's a Range Rover but I can't tell the model.

AK: It's a Range Rover HSE. I love it!

MS: Wow. That's the top of the line Rover isn't it?

Interview Continued Below

AK: Yep. I've always wanted one but until I started doing well with GDI I couldn't rationalize laying out the money for it.

MS: Ah come on, you're chairman of the Federal Chamber of Commerce. Surely you can have any car you want!

AK: Yeah, well nobody's salary is what you might think it is. The car was a real treat for me.

MS: (Laugh) OK, well I looked up your commissions history to date and it looks like you're doing pretty well. I wanted to call you and share your story with the field so we're going to transcribe this call. Is that OK with you?

AK: Sure, of course. I love to tell people how excited I am about GDI.

MS: The thing that struck me about your record and your success so far is that you have only 6 people on your front line. Lots of affiliates have double and even triple digit numbers for actives on their front line, but you're making more money than a lot of them, so far. According to accounting, you've received 5 checks totaling more than $6,000. Your first month you got a check for $63, your second month, $239, $649 for August, then $1,842 for September, $3,227 for October, and this month's check, which will be your 6th month in the program, you are getting a check for $4,579.

AK: Yeah, I'm not surprised though. I have some really strong folks under me and I've made a point to support each of them and help them do the same. It's all about "teaching how to teach" and it's working extremely well with GDI. This is the most duplicatable system I have seen. Your program is so unlike any other. There's no barrier to entry. For only $10, and a free trial to boot, how could someone not try it? Now you have them in, and your work starts. You have to help them keep it simple and feel comfortable spreading the word.

MS: Sounds like you have the system down.

AK: I didn't invent it. I just use the tools and training GDI provided. I didn't feel it was necessary to re-invent the wheel. It's obviously already working for a lot of folks out there.

MS: How far do you think you can take it?

AK: The sky's the limit is an understatement. I'm convinced that my team alone in the GDI program will grow to 100,000 or more in the near future. Hey, I should go. I just got an email from GDI that I had some visitors watch the movie on my replicated site. I'm going to call them right now. See ya, and thanks for the opportunity, Mike!

MS: OK, Arnie. Take care and keep up the great work.

AK: You too. Bye Mike.

End of Interview

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14Jun/180

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14Jun/180

FTC Versus MOBE

Mark J. Bernet, Receiver

  • MOBE Ltd. (Malaysia)
  • MobeProcessing.com, Inc. (US)
  • MobeTraining.com, Inc. (US)
  • Transaction Management USA, Inc. (US)
  • MOBE Pro Ltd. (UK)
  • MOBE Online Ltd. (Mauritius)
  • 9336-0311 Quebec, Inc. (Canada)
  • Matt LloydPublishing.com, Pvt (Australia)
  • MOBE Inc. (Panama)

June 11, 2018
Tampa, Florida

On Monday, June 4, 2018, the Federal Trade Commission, an agency of the United States of America (“FTC”), filed a civil lawsuit against the following persons and entities:

  • MOBE Ltd., d/b/a MOBE, d/b/a My Online Business Education, d/b/a My Own Business Empire (Malaysia)
  • MOBEProcessing.com, Inc. (US)
  • MOBETraining.com, Inc. (US)
  • Transaction Management USA, Inc. (US)
  • MOBE Pro Limited (UK)
  • MOBE Online Ltd. (Mauritius)
  • 9336-0311 Quebec, Inc., d/b/a Business Education Training (Canada)
  • Matt Lloyd Publishing.com, Pty Ltd., d/b/a Matt Lloyd Publishing, d/b/a Home Business Builders (Australia)
  • MOBE Inc. (Panama)
  • Matthew Lloyd McPhee, a/k/a Matt Lloyd, a/k/a Matthew Lloyd
  • Russell W. Whitney, Jr.; and
  • Susan Zanghi

 

The lawsuit is pending in the United States District Court for the Middle District of Florida, Orlando Division. A copy of the Complaint is posted on this website. In the lawsuit, the FTC alleged that the defendants operated a fraudulent internet business education program called “My Online Business Education,” or “MOBE,” through which the Defendants claimed they would reveal a “simple 21-step system that will show consumers how to quickly and easily start their own online business and make substantial income.” However, the FTC further alleged that, contrary to the Defendants’ representations, “the vast majority of consumers who join the MOBE program and purchase . . . costly MOBE memberships lose money.” According to the FTC, this “internet business” that consumers are taught to launch in Defendants' program is nothing more than buying costly MOBE memberships for thousands of dollars and recruiting other consumers to pay thousands of dollars to purchase those same memberships. The FTC further alleged that by operating the business in the fashion they operated it, the Defendants violated Section 5(a) of the FTC Act, 15 U.S.C.A. §45(a).

As part of the lawsuit, the FTC also filed a motion requesting that the Court enter a temporary restraining order and a preliminary injunction, to enjoin the Defendants from continuing to engage in the conduct that formed the basis for the lawsuit. At approximately 11:23 a.m. on Tuesday, June 5, 2018, United States District Judge Roy B. Dalton, Jr. entered an Ex Parte Temporary Restraining Order (hereafter the “TRO”), a copy of which is posted to this website. In the TRO the Court made the following specific finding: There is good cause to believe that Defendants have engaged in and are likely to engage in acts or practices that violate Section 5(a) of the FTC Act, 15 U.S.C. § 45(a), and that [the FTC] is therefore likely to prevail on the merits of this action. . . . {T}he FTC has established a likelihood of success in showing that Defendants have made material misrepresentations that purchasers of their program are likely to earn substantial income quickly and easily and that dissatisfied purchasers can get their money back.

Among other things, the TRO:

  • Enjoins the Defendants from making false representations concerning what consumers are likely to earn through the MOBE system, or concerning consumers ability to obtain refunds from Defendants without conditions;
  • Enjoins the Defendants from making false representations concerning the Defendants’ refund policies;
  • Enjoins the Defendants from selling, copying, releasing or disposing of any customer information, including customer names, addresses, telephone numbers, email addresses, etc.; and
  • Freezes the assets of the Defendants and enjoins them from transferring, selling, or otherwise disposing of any of their assets.

Additionally, in the TRO Judge Dalton appointed Mark J. Bernet as the Temporary Receiver for each of the nine companies identified in the first paragraph above (collectively, the "Receivership Defendants"). The TRO directed the Receiver to take control of the Receivership Defendants and their assets, but directed that the Receiver should “suspend business operations of the Receivership Entities if in the business judgment of the Receiver such operations cannot be continued legally and profitably.” TRO, Section XII. S., page 17. The Receiver presently has not been able to conclude that the business operations can be continued legally and profitably, and as a result, for the time being the business operations are suspended. Judge Dalton has scheduled a hearing for June 26, 2018, to determine whether the TRO should be terminated, extended or converted into a preliminary injunction. The outcome of that hearing will be provided on this website.

Frequently Asked Questions

• Why did the FTC sue the Defendants?

The FTC received numerous complaints from consumers who claimed to have paid several thousand dollars to the Defendants, based on Defendants' promises that they would show consumers their secret formula or method for making substantial income through an internet business. Defendants' guarantied that consumers would make a substantial income. Consumers who purchased the MOBE system or program complained that they did not make the promised income but instead that they were encouraged to pay more and more money into the program which ultimately, instructed them to solicit other consumers to pay thousands of dollars, with the same result. Few consumers earned enough to recover even the amounts they paid to Defendants. The FTC's position with respect to the lawsuit can be viewed here and here.

• Is the MOBE system a scam?

According to the FTC, MOBE is a scam: "Defendants' stock-in-trade is a purported "business education" program called "My Online Business Education" or "MOBE," that claims to teach consumers how to launch their own online business and generate substantial income. Defendants claim to have a "proven" system for making money quickly and easily through internet marketing, which they promise to unveil to those who pay to join their program. Once consumers are lured into joining the program for a modest entry fee of $49, Defendants apply a series of high-pressure tactics to induce consumers to buy their various membership level packages – starting at $2,497 and progressively becoming more expensive – with the false promise that consumers will reap substantial returns on these "investments." Defendants promise even greater returns to those consumers who upgrade to higher membership levels that cost tens of thousands of dollars more. To close the sale, Defendants even mislead consumers into believing that the MOBE program is risk-free and consumers can get their money back if not satisfied. In reality, the vast majority of consumers who buy into the MOBE program and pay for these memberships make very little to no money, and many experience crippling losses or mounting debts. Some consumers have lost as much as $60,000 or more to Defendants. Although Defendants claim to offer a system for making substantial income quickly and easily, the only ones making that kind of money are Defendants and a few insiders. Defendants' CEO, Matthew Lloyd McPhee a/k/a Matt Lloyd, is unflinching about how they make this money – as he explained in a recent email, "you're looking for a very unhappy group of people who are in physical or emotional pain, so you can help alleviate their pain in return for their money."

• But they told me I could make a lot of money by following their system? They told me there was a money back guarantee?

In its Complaint, the FTC has pointed to data from Defendants' income statements showing that the average MOBE consultant is likely to earn no more than $250 per year in commissions, while being required to pay thousands of dollars, or more, to Defendants to earn these commissions. Consumers who upgrade to the Diamond Level of the program typically have to pay about $60,000. One of the issues raised by the FTC in the lawsuit is the supposed money-back guarantee. According to the lawsuit, Defendants advertise that their program is 100 percent risk-free and comes with a money-back guaranty. Consumers complain, however, that MOBE often did not honor this supposed money-back guaranty.

• Should I continue to make payments?

No. Do not make payments and do not attend workshops or seminars.

• What should I do with social media sites and other marketing materials that I have created?

The FTC has alleged that the MOBE system operates in violation of Section 5 of the FTC Act. The court has, at least temporarily, agreed that this is the case. If you have created a social media site, such as on Facebook, that is promoting or operating the MOBE system, there is a good chance you are violating federal law. I encourage you to suspend such social media sites.

• What is the June 26, 2018 hearing about?

Under the federal rules of civil procedure, a Temporary Restraining Order can remain in effect only for only a limited period of time. The parties against whom the TRO is entered are entitled to appear in Court and argue that the TRO should end, while the FTC will be permitted to argue that that the TRO should be extended. The Court will consider written and oral arguments from the lawyers, and may choose to take the testimony of witnesses. If the Court determines that the TRO should not be extended, then it will enter an order dissolving the TRO. In that case, the parties against whom the TRO was entered will be permitted to resume their business activities. On the other hand, if the Court determines that the TRO should remain in place, it will enter a Preliminary Injunction that, in all likelihood, will be similar or identical to the TRO.

• Can I file a complaint with the FTC?

Yes. An online complaint can be filed here. Further information can be found here.

• What should I do next?

Updates will be posted to this website. Already posted are the Complaint, the Motion requesting the TRO and the supporting materials, and the TRO.

 

Culled From http://www.bernet-receiver.com/appointments/mobe/

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